| Provider | Production cost | Required retail | Positioning |
|---|
Methodology: Costs are founder estimates for a heavyweight tee with front + back print, mapped by cost score tier — score 5 = $9 · score 4.5 = $10 · score 4 = $13 · score 3 = $15 · score 2 = $19. Shipping excluded — passed to customer. Gross margin does not include Stripe fees (~2.9%), returns, or customer acquisition costs. Industry gold zone is 60–70% gross margin (NYU Stern, 2026).